About GeniMedical

GeniMedical is a supplier of orthopedic solutions. Through collaboration with our suppliers, we stay closely involved in product development and can respond effectively to the needs of our customers.

We offer a comprehensive range of products designed to improve work comfort for healthcare providers and enhance patient comfort.

One of our key focuses is also “with a brace, without limitations.”

Our Mission and Vision

Our mission is to support healthcare professionals in providing the highest quality care by delivering products and services that improve patient treatment and comfort.

We envision a future where GeniMedical continues to grow as a leading player in the orthopedic sector, both in the Netherlands and internationally.

Our vision is to innovate and collaborate with healthcare professionals to offer sustainable, effective, and patient-focused solutions. By doing so, we aim to not only improve healthcare outcomes but also contribute to the overall efficiency and sustainability of the healthcare sector.

International Network
In addition to direct sales in the Benelux, Denmark, and Austria, we supply through dealers in Austria, Belgium, Germany, Switzerland, Italy, the Czech Republic, Slovakia, Hungary, and Finland.

Reliable Partner
From the beginning, our organization has been focused on customer service, professionalism, and excellent service. This approach ensures we are a reliable partner for long-term collaboration with customers and suppliers.

Customer-Centric Offer
Our wide range of products is tailored to the needs of our customers and includes products and materials for plaster rooms, emergency departments, operating rooms, and the orthopedic departments of hospitals and specialized clinics.

Our Values

At GeniMedical, people are at the heart of what we do. We provide innovative and cost-efficient products and materials that support hospitals and healthcare professionals. Our core values – customer focus, professionalism, and excellent service – make us a reliable partner for long-term collaborations with both customers and suppliers.

Part of the Asker Healthcare Group

Since 2023, GeniMedical has been part of the Asker Healthcare Group, a platform for leading companies in medical products and medical equipment for healthcare across Europe. The group consists of more than forty companies in fourteen countries and supports clients and healthcare providers in improving care outcomes. Our goal is to enhance patient health, reduce the total cost of healthcare, and establish a sustainable value chain.

The group employs 2,600 people, with a turnover of €1.3 billion. The Asker Healthcare Group’s headquarters is located in Stockholm, Sweden.

Read more about Asker.